Why Are Celebrities Taking Over Substack?

Another media entity falls to big names

Writing is the most confusing, frustrating, and contradictory job in the world. It’s revered, yet notoriously underpaid. Respected enough to garner the approval of strangers and impressive to name drop at cocktail parties. But it’s also the first craft that we readily handed over to AI.

Every day, we see new headlines about media consolidation and my ti…